Marketing for Construction & Trades
Marketing for general contractors, construction companies, and specialty trades that generates project leads and builds reputation.
Why Construction & Trades Businesses Need Expert Marketing
Construction companies have historically grown through referrals and word-of-mouth. That still works — but the referral now happens online. When someone recommends your company, the prospect immediately Googles you. What they find determines whether they call or keep looking. ContentMonday helps construction and trade companies build a professional online presence that converts referrals into calls, ranks for local project searches, and showcases your best work in a way that justifies premium pricing.
Construction & Trades Marketing by the Numbers
Homeowners research contractors online before hiring
Commercial clients check a contractor's website before meetings
Average project value for residential construction
Of construction firms say marketing drives project leads
Construction & Trades Marketing Challenges
- Project-based business means inconsistent marketing needs and budgets
- Portfolio presentation is critical — low-quality project photos lose jobs
- Long project timelines create gaps in social content and client testimonials
- Bidding on large projects requires demonstrating expertise through content
- Owner-operators have zero time for marketing during active projects
Our Construction & Trades Strategies
- Project portfolio content with professional before/after presentations
- Time-lapse and progress update videos that showcase capability
- SEO content targeting commercial and residential project searches
- Certification, award, and safety record content that builds credibility
- Employee and team spotlight content for recruiting skilled labor
- Google Business Profile optimization for local contractor searches
Recommended Services for Construction & Trades
These services deliver the best results for construction & trades businesses based on industry performance data.
Social Media Posts
Professional, engaging social media content designed to grow your audience and increase engagement across all platforms.
Short-Form Videos
Scroll-stopping short-form videos for TikTok, Instagram Reels, and YouTube Shorts that capture attention and drive engagement.
Blog Posts (SEO)
SEO-optimized blog content that ranks on Google and drives organic traffic to your website.
SEO Backlinks
High-quality, manual backlinks from authoritative websites to boost your search rankings.
Construction & Trades Marketing FAQ
That's exactly why we exist. Send us project photos when you can, answer a few questions during onboarding, and we handle the rest — content creation, posting, engagement, and strategy. Most contractor clients spend less than 30 minutes per month on marketing.
Ready to Grow Your Construction & Trades Business?
Join hundreds of construction & trades businesses using ContentMonday for professional marketing. Plans start at $99/month.