Marketing for E-Commerce & Retail
Content and advertising strategies for online stores and retail brands that drive traffic, increase conversions, and build customer loyalty.
Why E-Commerce & Retail Businesses Need Expert Marketing
E-commerce brands face a unique challenge: you can't rely on foot traffic or window shoppers. Every customer must be earned through content, ads, and search visibility. With customer acquisition costs rising 60% over the past five years, the brands winning aren't spending more — they're creating better content that converts. ContentMonday helps e-commerce brands build a content engine that drives organic traffic through SEO, engages shoppers through social proof, and converts browsers into buyers with compelling product content and ad creative.
E-Commerce & Retail Marketing by the Numbers
Shoppers research products on social before buying
Say UGC influences their purchase decisions
Average ROI on e-commerce email marketing
Increase in conversions from video product content
E-Commerce & Retail Marketing Challenges
- Rising customer acquisition costs as ad platforms become more expensive
- Amazon and marketplace competition driving down margins
- Product photography and lifestyle content production costs are high
- Cart abandonment rates average 70% — converting traffic is harder than getting it
- Seasonal demand spikes (Black Friday, holidays) require advance content planning
Our E-Commerce & Retail Strategies
- Product-focused social content showing items in real-life use cases
- UGC and review-based content that builds social proof and trust
- SEO blog content targeting product research and comparison keywords
- Email marketing campaigns for cart abandonment, launches, and retention
- Static and video ad creative for Meta and Google Shopping campaigns
- Influencer-style UGC videos that outperform polished brand content
Recommended Services for E-Commerce & Retail
These services deliver the best results for e-commerce & retail businesses based on industry performance data.
Email Design
Beautiful, conversion-optimized email designs that engage your subscribers and drive action.
Static Ads
Eye-catching static ad creatives optimized for Meta, Google, and other advertising platforms.
Video Ads
High-converting video ads designed to capture attention and drive results on Meta, YouTube, and TikTok.
UGC Videos
Authentic user-generated content style videos that convert browsers into buyers.
Meta Ads Management
Expert Meta (Facebook & Instagram) ads management to maximize your ROAS.
E-Commerce & Retail Marketing FAQ
We create social media graphics, ad creative, and marketing visuals using your existing product photos. We don't do product photography shoots, but we transform raw product images into scroll-stopping social content, lifestyle mockups, and ad banners.
Ready to Grow Your E-Commerce & Retail Business?
Join hundreds of e-commerce & retail businesses using ContentMonday for professional marketing. Plans start at $99/month.