Marketing for Fitness & Wellness
Marketing for gyms, personal trainers, yoga studios, and wellness brands that drives memberships, bookings, and product sales.
Why Fitness & Wellness Businesses Need Expert Marketing
The fitness industry is one of the most visual and social-media-native industries in the world. Your potential clients are scrolling through transformation photos, workout videos, and wellness tips every day. The gyms and trainers who grow fastest aren't just delivering great workouts — they're creating content that inspires, educates, and builds community online. ContentMonday helps fitness and wellness businesses create the kind of content that makes someone stop scrolling and start a free trial. From motivational social posts to workout demonstration videos, we turn your expertise into a content machine.
Fitness & Wellness Marketing by the Numbers
Gym members found their gym through social media
Of fitness consumers watch workout videos online
Increase in gym inquiries from consistent posting
Average gym member lifetime value
Fitness & Wellness Marketing Challenges
- Extreme seasonality — January and summer drive membership spikes, with drop-offs between
- High churn rates mean constant marketing is needed to replace lost members
- Visual standards are high — fitness content needs to look professional and aspirational
- Competition from at-home fitness apps (Peloton, Apple Fitness+) has intensified
- Influencer culture creates unrealistic expectations that legitimate businesses must navigate
Our Fitness & Wellness Strategies
- Transformation and success story content that provides powerful social proof
- Workout tip and educational content that showcases expertise for free
- Behind-the-scenes gym culture content that builds community
- Short-form workout videos optimized for Reels, TikTok, and Shorts
- Email campaigns for member retention, re-engagement, and referral programs
- Seasonal campaign content for New Year, summer body, and back-to-school pushes
Recommended Services for Fitness & Wellness
These services deliver the best results for fitness & wellness businesses based on industry performance data.
Social Media Posts
Professional, engaging social media content designed to grow your audience and increase engagement across all platforms.
Short-Form Videos
Scroll-stopping short-form videos for TikTok, Instagram Reels, and YouTube Shorts that capture attention and drive engagement.
Instagram Growth
Organic Instagram growth service to build your following with real, engaged followers.
UGC Videos
Authentic user-generated content style videos that convert browsers into buyers.
Fitness & Wellness Marketing FAQ
We create the graphics, editing, and post-production for workout content. You provide the raw footage of exercises (even phone-recorded), and we transform it into professional short-form videos with text overlays, music, and branding optimized for social platforms.
Ready to Grow Your Fitness & Wellness Business?
Join hundreds of fitness & wellness businesses using ContentMonday for professional marketing. Plans start at $99/month.