Marketing for Education & Training
Marketing for schools, universities, online courses, and training companies that drives enrollment, applications, and student engagement.
Why Education & Training Businesses Need Expert Marketing
Education marketing is about selling transformation. Students don't buy courses or degrees — they buy better careers, new skills, and personal growth. The institutions that fill enrollment don't just list programs — they show outcomes, tell student stories, and make the decision to enroll feel like the obvious next step. ContentMonday helps educational institutions and training companies create content that speaks to prospective students' ambitions, answers their objections, and guides them from awareness to application.
Education & Training Marketing by the Numbers
Prospective students research schools online first
Of enrollment decisions are influenced by social media
Average cost per enrollment for higher education
Increase in applications from video marketing
Education & Training Marketing Challenges
- Long enrollment cycles with multiple decision-makers (students, parents, employers)
- Increasing competition from online learning platforms and alternative credentials
- Declining trust in traditional education ROI requires stronger proof of outcomes
- Gen Z audiences require authentic, video-first content strategies
- Budget constraints in public education limit marketing spend
Our Education & Training Strategies
- Student success stories and alumni outcome content that proves ROI
- Campus life and culture content that creates emotional connection
- Program-specific landing pages optimized for course and degree searches
- Short-form video content targeting Gen Z on TikTok and Instagram
- Email nurture sequences for the long enrollment decision process
- SEO content targeting career-change and skill-development queries
Recommended Services for Education & Training
These services deliver the best results for education & training businesses based on industry performance data.
Social Media Posts
Professional, engaging social media content designed to grow your audience and increase engagement across all platforms.
Short-Form Videos
Scroll-stopping short-form videos for TikTok, Instagram Reels, and YouTube Shorts that capture attention and drive engagement.
Email Design
Beautiful, conversion-optimized email designs that engage your subscribers and drive action.
Blog Posts (SEO)
SEO-optimized blog content that ranks on Google and drives organic traffic to your website.
Education & Training Marketing FAQ
We work with all levels — K-12 private schools, colleges, universities, online course creators, and corporate training companies. Each segment gets content tailored to its audience and enrollment cycle.
Ready to Grow Your Education & Training Business?
Join hundreds of education & training businesses using ContentMonday for professional marketing. Plans start at $99/month.