Marketing for Home Services
Marketing for plumbers, electricians, HVAC companies, roofers, and contractors that generates service calls and builds local reputation.
Why Home Services Businesses Need Expert Marketing
When a pipe bursts at midnight or an AC dies in August, homeowners don't open a phone book — they Google it. The home service companies that win aren't necessarily the best plumbers or electricians — they're the ones who show up first in local search with great reviews and professional branding. ContentMonday helps home service businesses dominate local search results, build a review reputation that sells for you, and create professional content that makes you the obvious choice over the guy with a van and a Craigslist ad.
Home Services Marketing by the Numbers
Home service searches happen on mobile
Homeowners read reviews before hiring a contractor
Average customer lifetime value for HVAC companies
Of home service leads come from organic/local search
Home Services Marketing Challenges
- Extreme local competition with low barriers to entry for new competitors
- Emergency services need to rank #1 in local search — position #3 gets nothing
- Seasonal demand swings (HVAC in summer/winter, roofing in spring/fall)
- Price-sensitive customers compare multiple quotes before deciding
- Maintaining consistent marketing while running service calls all day
Our Home Services Strategies
- Local SEO content targeting '[service] near me' and emergency searches
- Before/after project showcases that demonstrate quality of work
- Review generation campaigns that build a 5-star reputation
- Seasonal campaign content timed to peak demand periods
- Educational content (maintenance tips, DIY vs. pro guides) that builds trust
- Google Business Profile optimization through consistent content signals
Recommended Services for Home Services
These services deliver the best results for home services businesses based on industry performance data.
Social Media Posts
Professional, engaging social media content designed to grow your audience and increase engagement across all platforms.
Blog Posts (SEO)
SEO-optimized blog content that ranks on Google and drives organic traffic to your website.
SEO Backlinks
High-quality, manual backlinks from authoritative websites to boost your search rankings.
Google Ads Management
Professional Google Ads management to drive qualified traffic and conversions.
Home Services Marketing FAQ
Yes — local SEO is our bread and butter for home service companies. We create location-specific content, build local backlinks, and optimize your online presence so you appear in Google's local pack when homeowners search for emergency and planned services.
Ready to Grow Your Home Services Business?
Join hundreds of home services businesses using ContentMonday for professional marketing. Plans start at $99/month.